On January 9, 2024, the curtains rose on CES 2024, one of the world's most anticipated tech extravaganzas. This year, the limelight was firmly on vehicle display technologies, as numerous panel manufacturers and OEMs rolled out their latest innovations and achievements in this domain.
The display product launches this year signal a significant shift towards the vehicle display segment, with technologies such as Mini LED, OLED, and the nascent Micro LED being focal points.
At CES 2024, BOE Precision Electronics showcased a medley of cutting-edge display technologies tailored for vehicle cockpits, including oxide, flexible OLED, 8K, Mini LED, and BD Cell. Joining the fray was Visionox, which unveiled a suite of innovative technologies and solutions for vehicle displays, such as flexible AMOLED dynamic curling vehicle applications, integrated AMOLED vehicle HMI solutions, transparent AMOLED display solutions, AMOLED vehicle center console display solutions, and flexible AMOLED smart skin vehicle display solutions.
Chinese Taiwan manufacturers made a strong case for Micro LED, with AU Optronics debuting high-transparent Micro LED displays integrated into vehicle side windows, alongside rollable rear-seat entertainment displays leveraging Micro LED technology. Innolux Corporation also displayed Micro LED vehicle displays, in addition to a 55-inch direct-lit vehicle display and a 9.6-inch RGB Micro LED display for vehicles.
South Korean manufacturers took the OLED folding screen route. Samsung, for instance, showcased the Flex Note Extendable automotive OLED folding panel, which offers an expandable screen that measures 11 inches when fully folded, extends to 13.8 inches when one side is pulled out (10:9 aspect ratio), and can be further expanded to 17.3 inches (4:3 aspect ratio) by stretching the other side, providing an immersive large-screen viewing experience for passengers.
The vehicle display products at CES 2024 painted a picture of a industry where diverse technologies coexist and thrive, continually elevating the display experience within vehicle cabins. The progression from LCD to Mini LED, and then to OLED and Micro LED, underscores a rich technological tapestry.

Vehicle display products have claimed a dominant position in the market, with numerous panel manufacturers and OEMs parading their latest technologies and achievements in the vehicle domain, and teaming up with automakers to showcase collaborative products. BOE Precision Electronics led the charge at CES 2024 with a comprehensive display of cutting-edge vehicle cockpit technologies.
Industry experts suggest that large Micro LED displays, after years of research and development, are on the cusp of mass production this year, poised to become a powerful catalyst in the development of related components, equipment, and processes. The entry of more players and the ongoing trend towards miniaturization are propelling the Micro LED industry towards new technological milestones, with the market size expanding steadily. Beyond large displays, Micro LED's compatibility with flexibility and permeable backplanes positions it to make a splash in vehicle and wearable displays, charting new territories distinct from current display technologies.
In the realm of transparent displays, which are a major focus at CES 2024, Micro LED and OLED technologies take center stage. In the vehicle display segment, a mix of technologies prevails, with South Korean manufacturers and domestic players like Visionox leaning heavily on OLED, while Chinese Taiwan's leading manufacturers make a strong case for Micro LED vehicle displays. Domestic heavyweights like BOE, Visionox, and Tianma are stepping up their game. Meanwhile, Mini LED backlight technology remains a favorite among major brands, with the technology rapidly gaining traction and the market expanding continuously.
As smart cars race ahead, the demand for vehicle display applications is soaring, and the industry is expected to hit the trillion-level mark. According to CINNO Research, the global vehicle display panel shipment volume clocked in at approximately 192 million units in 2022, with projections to hit 200 million units in 2023 and further climb to 267 million units by 2030.
In conclusion, the vehicle display technology showcase at CES 2024 sets a new benchmark for industry trends. The active participation of major manufacturers and the relentless pursuit of technological innovation promise to inject fresh momentum into the vehicle display market, bringing both opportunities and challenges in its wake.